Are air-cooled/vented seats a gimmick? I live in the American South where the summer humidity creates a miniature Amazon Rain-forest in cars with dark interiors; especially those with leather. I have had friends purchase vehicles with air-vented seats, but I have never actually experienced this feature before first-hand. Of course, I have used and felt the warmth from seat warmers, and they actually work wonders on a chilly day. But what about seat coolers? Does it really help, or do car manufacturers need to seek out new seat materials in order to make driving more pleasurable for hot summers and warmer climates? Either way, sweating bullets after 30 seconds in a car isn’t fun and even those in the Rain-Forest would probably appreciate some relief. Let me know your thoughts!