Alfa Romeo’s Resurgence

Alfa Romeo. If you have watched any Top Gear, Fifth Gear, /Drive, or read any magazine within the past 60 years, the Italian brand stands forefront as the true car-lover’s machine. Everything written on Alfa Romeos since the 60s tells that despite its flaws and mechanical/electrical issues, owning an Alfa is a special experience as it becomes the car you love and adore the most. It is a car company with passion, flair, pedigree and heritage, and lots of soul. If you noticed, Super Bowl XLI’s sponsorship came from Alfa. I found this quite impressive considering the company has only recently resurfaced here in the United States a decades-long hiatus. Fiat, it seems, must be pouring tons of money into the brand not just with advertisement dollars but with a real product to compete in what is probably the toughest segment of the car industry: the Giulia and Giulia Quadrifoglio. With the likes of the BMW 3-Series, Mercedes-Benz C-Class, Audi A4, and numerous other entries from companies such as Cadillac, Jaguar, and Infiniti, the market space is super tight and competitive.

If you do a quick Google or YouTube search for the Giulia, you will see it has received massive applause – they say this is Alfa Romeo’s return to its former glory. They say this car trumps the big German three. The Giulia remains Alfa’s third entry since returning to the States, and it needed to get it right to make a permanent market space for themselves in the automotive world here but also in that particular segment of sedans. While I have not had a chance to test one, I will say this: it is beautiful (just like 99% of the Alfa Romeos out there). It ticks the right buttons: beauty, Italian, and unique. What do you think of Alfa Romeo’s resurgence in the States? Is it a sign of a new and returned juggernaut in the automotive world? What of Fiat’s leadership and goals with the company? Please comment below!

Drive Spiritedly.

-JRB

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The Spirited Drive Returns! – It’s Back!

And The Spirited Drive is back! Apologies for the hiatus, but life seems to have an interesting way of postponing the truly important things; like this blog. So, in order to speed up the omg-its-back process, highlights of what has happened this past year, what is happening now, and what is to happen in the world of automobiles that excite, make the heart race, and are easy on the eyes will be posted starting this coming Monday. There will be pieces including the return of Alfa Romeo to the U.S., the new BMW M4/M3, McLaren P1 amazingness, new things from Mercedes-Benz and Mercedes-AMG, and many other exciting pieces. Expect a steady release of news, opinions, and stories every week that involve all things automobile.

While this past year has been a difficult separation from the duties of the blog, the auto world has been a buzz! It is such an exciting time to be into anything with a motor, wheels, and a steering-wheel: new models are being released; new concepts are being drawn; and new technologies are breaking ground in the automotive world. As well as a plethora of pieces coming out in The Spirited Drive blog, expect more pictures (eventually), new video content (to be debuted on the YouTube network and channel), and more social media updates. Remember to subscribe to this blog via email, but also remember to follow The Spirited Drive on Twitter @SpiritedDrive and to subscribe to the YouTube channel at www.youtube.com/user/TheSpiritedDrive! We will also be opening up a Google+ account as well! Remember as always to have a spirited drive every now and then!

– JRB, Editor-in-Chief