What gives a car “soul?” What is a “personality” in a car? When does a car not have a soul and personality? If you read a lot of automotive journalism, whether in the newspaper, on a blog, on a video online, or in a magazine, you sometimes notice that the phrase “the car has soul” or something similar appears. Can soul or personality even be engineered? And if yes, what does that mean? While some may claim that these questions are merely based on semantics or are too far into the weeds of philosophy, reviewers, writers, and journalists all seem, at one point of another, to make a decisive claim on this question. What becomes interesting is what determines or defines “soul” in a car. Is it the exhaust note that makes a car “souldful?” Is it the precise engineering that gives a car soul or take it away? Some claim a car has soul and personality due to the numerable flaws, break-downs, and “temperaments” of the car and claim “Oh look! Personality! It makes a fuss; it has a soul!” But do cars only have souls if they break or fall apart?
While philosophical arguments can be made on either side of the question “Do cars have souls?”and take us into left field, I see that cars do in fact have souls and distinct personalities. This view isn’t based on the fact that cars break, have an exquisite exhaust note, or philosophical arguments. No. I believe that despite what engineering and physics may tell us about why a car does not have a soul, I remain and maintain optimistic belief that owners and drivers lend their own passion, zest, enthusiasm, and “soul” into their cars because of their love for them. Cars become more than machines at this point; they become extensions and mirrors of ourselves.
What do you think? Please comment below!